Retool Pricing: Plans, Costs & What You Actually Pay
Retool charges two separate seats — builders who edit apps and internal users who only use them. That split is the whole story of the price: Team is $10 per builder and $5 per internal user, and Business is $50 and $15.
Quick answer
Retool publishes its prices. Per builder per month plus per internal user per month, with a separate rate for external users and metered workflow runs. Annual billing saves 20% on the Team and Business tiers..
Free option: Free plan includes up to 5 users, 250 AI credits per month, Retool cloud, production only, and 500 workflow runs per month.
Trial: Team and Business both offer a free trial through the Start free trial button.
Plans at a glance
| Plan | Price | What it is |
|---|---|---|
| Free | $0 | Up to 5 users, 500 workflow runs per month, 250 AI credits. No external users, no audit logs, no SSO. |
| Team | $10/builder + $5/internal user per month | Unlimited users, 5,000 workflow runs per month, 1,000 AI credits, staging and production environments, 5 modules. |
| Business | $50/builder + $15/internal user per month | Adds external users and embedded apps, audit logs, rich permissions, unlimited environments and unlimited modules. |
| Enterprise | Custom | Adds self-hosted or air-gapped deployment, 10,000 AI credits, granular roles, Git source control and SSO/SCIM/2FA. |
How billing works
The billing metric is: Per builder per month plus per internal user per month, with a separate rate for external users and metered workflow runs. Annual billing saves 20% on the Team and Business tiers..
Fees that are easy to miss
- External users on Business: free for 0-50, then $8 per user for 51-250, $6 for 251-500 and $4 above 500.
- Workflow runs beyond the monthly allowance: $75 per additional 5,000 runs per month.
- Additional AI credit packs are available for purchase on paid plans.
- Self-hosted deployments with external user pricing require a custom annual plan.
How the vendor frames its pricing
- Retool separates the people who build from the people who click, and prices them an order of magnitude apart.
- The jump from Team to Business is mostly about who can log in — external users, SSO and audit logs — not about more app capacity.
- Workflow runs are metered separately from seats, so automation-heavy teams pay on volume rather than headcount.
Before you sign: what actually moves the price
- Count builders carefully. A $10 builder costs twice a $5 internal user, so every engineer with edit rights moves the bill.
- If you plan to expose apps to customers, you need Business, and external users are metered in bands that get cheaper as you grow.
- Watch workflow runs. A polling workflow that fires every minute burns through 5,000 monthly runs in under four days.
- Free is capped at 5 users and production only, so it is a prototyping tier, not a small-team tier.
Frequently asked questions
How much does Retool cost per user?
Team is $10 per builder and $5 per internal user per month. Business is $50 per builder and $15 per internal user per month.
What is a builder versus an internal user?
A builder is anyone who created or edited an app or workflow in the billing cycle. An internal user is an employee who only uses apps for daily work. They are billed at different rates.
How much are external users?
On Business, the first 50 external users are free. From 51 to 250 the rate is $8 per user, from 251 to 500 it is $6, and above 500 it is $4.
What happens if I exceed my workflow runs?
Additional runs are available at $75 per 5,000 runs per month.
Is there a self-hosted option?
Yes, on Enterprise. Self-hosted and air-gapped deployment are Enterprise features, and self-hosted deployments with external user pricing require a custom annual plan.
Where this data comes from
Primary source: https://retool.com/pricing — retrieved 2026-10-22.
Prices change. Every figure here is a snapshot taken on the retrieval date shown on each page. Confirm with the vendor before signing.